Welcome to The Curated
Bringing big-brand expertise to the small business world from years of experience working alongside some of Australia's most recognised and successful companies. The Curated delivers high-level marketing strategies, project management, and website design services tailored to your unique needs. Equipped with a deep understanding of high-impact marketing, helping you to harness the same strategic approach that drives large-scale enterprises, but adapted for the agility and budget of small businesses and sole traders. When you work with The Curated, you're not just getting advice—you’re gaining access to proven insights and powerful strategies that create meaningful results.
Eliza Pickett
My marketing journey has been diverse, encompassing roles in digital and traditional marketing, advertising, PR, and tech. I've worked with global high-end digital agencies, boutique PR firms, and fast-paced, disruptive start-ups. This varied experience has given me a unique perspective, allowing me to approach each client with a blend of creativity, knowledge, and strategic insight.
I've worked with global high-end digital agencies, boutique PR firms, and fast-paced, disruptive start-ups. This varied experience has given me a unique perspective, allowing me to approach each client with a blend of creativity, knowledge, and strategic insight. I have over a decade of marketing and digital experience, working with world-leading companies in Finance, FMCG, Tertiary Education, Sport, Retail, Beauty, Lifestyle, Luxury Goods, Health and Wellness.
The Curated was born from my passion for small businesses and the incredible potential that great marketing can unlock. I’m driven by hearing the stories of each business I work with—their challenges, successes, and dreams—and using my expertise to help them grow. After years of working with some of Australia’s most iconic brands, I realized how much value I could offer small businesses, bridging the gap between their goals and the impactful marketing strategies usually reserved for larger, more established enterprises.
At the heart of my approach lies a passion for teamwork and collaboration. With extensive project management experience, I thrive when empowering teams to deliver exceptional results.
I love partnering with sole owners and small businesses to help them carve their niche in the market, cultivate a strong brand presence and instil confidence in their marketing efforts. Drawing from my experience collaborating with businesses of all sizes – from small start-ups to established enterprises – I bring a tailored approach that aligns with the unique needs and aspirations of each small business I work with.
Beyond my professional life, I'm a firm believer in the power of balance and connection. A few years ago, I made the move from a bustling city life in Melbourne to living in Byron Bay, where I've embraced a lifestyle of beachside living, a slower pace, and quality time with my family. When I'm not immersed in the world of marketing, you'll find me enjoying a coffee or wine with friends, exploring local cafes with my family, or going for a run along the beach.
Whether you're looking to elevate your brand's digital presence, streamline your marketing strategy, or embark on a website redesign journey, I'm here to guide you every step of the way.
Let's embark on this journey together and bring your vision to life!